Coordinating strategies to use Google Ads and Social Media to expand your brand...
Social Media Campaigns
We utilize social media, Google Ads, and keywords to craft your ideal ad campaign.
What is PPC?
PPC stands for pay-per-click advertising. You pay each time that your ad is clicked by a user. It is a way to pay for more visitors to your site because your ad will be at the top of some search engine results. If done right, PPC can be a great tool for generating hundreds of dollars in revenue for only dollars in advertising costs.
Where can I advertise?
There are various platforms that allow ad campaigns. Google Ads is the one of the most popular because you can craft your ad around the keywords that potential clients are searching. Most social media platforms like Facebook and Instagram have similar PPC programs. You can even create ads for YouTube campaigns. The most important detail is to know your customer base and what platform they are likely to use to find your service. Being strategic and targeting keywords gets you the most bang for your buck.
What are Google Ads?
If your future customers are searching for services and products you offer, then Google Ads is where you want to be. Business craft ads based on keywords and set a budget within Google Ads. When a customer issues a search, Google chooses the sponsored ads that come up at the top of the results. The ads chosen by Google are based on their keyword relevancy and the size of ad bid you purchase. Well written and researched keywords get your ad in front of eyeballs.
How much does it cost?
The great thing is that with Google and most platforms, you have control on cost and duration of the campaign. Local Google Ad campaigns are terrific kick-starters for small businesses. You only pay when folks click on your ad. Small businesses can see a large increase in traffic by spending $7-10 per day. Cheaper than a newspaper (over $400 a week for a 4″ x 10″ ad) and with excellent keywords, it will be in front of more eyes.
Let's dive in to your PPC campaign!
We love seeing our designs help local businesses in the Edmonton area and across Strathcona County. It’s time for us to work together! Push over the competition and place your website on top.